Thursday, April 19, 2012

#9 - New Fashion Show Formats

         In the world of fashion, it's important to have something to set yourself apart- so people know, "Oh hey, this is definitely a _____ show." Fill in the blank.  Chanel? Marc Jacobs? Calvin Klein? Now, aside from actual designs, is there really a better way to do this than with technology? We all know the world we live in today is driven by technology. Within the past few years, many changes have occurred- social media (Facebook, Twitter, Instagram) coming to a rise, phone applications, live streaming, etc. However, Burberry took a different approach to show their advancement in Technology. Last year, Burberry opened up their flagship store in Beijing. To celebrate the opening of this store, Burberry has a special digital experience for the audience- a holographic runway show. The show included 6 actual runway models, and many holographic models who would burst into snow flakes, multiply, or transform into another look- all by itself. Needless to say, it was beyond amazing. It's a prime example of the phenomenal things we can do with technology now, as compared to just a few years ago. Check out the video below because I am positive my description will not do it justice!


  1. wow this show was amazing, i never saw a show that used holographics like that. I hope they continue to produce shows like this in the future

  2. WOW! I have heard about Burberry's successful digital efforts with streaming their runway shows live and their website as well. I'm so glad you posted this so i could finally see it firsthand. It was very cool, i can't imagine how many man hours went into that video!!